Author: Terry Brown, Owner

A Step-by-Step Guide for Forward-Thinking Builders The homes that sell fastest in 2026 won’t just look good — they’ll live better, cost less to operate, and adapt to changing lifestyles. For builders like HomeKey Builders, staying ahead of design trends isn’t about chasing aesthetics. It’s about building smarter homes that buyers actually want, investors trust, … Continued

As rental demand continues to rise across U.S. markets, investors are becoming more selective about how and where they deploy capital. While renovated properties once dominated the turnkey space, a growing number of investors are now favoring newly built turnkey rental homes — designed specifically for long-term rental performance. This shift reflects a deeper understanding … Continued

In recent years, the real estate landscape has witnessed a compelling shift: turnkey rental homes are gaining traction among investors nationwide. This surge reflects broader market forces — from rising demand for rental housing to changing preferences among investors seeking low‑hassle, cash‑flowing assets. In this environment, companies like HomeKey Builders are exemplifying how quality, purpose‑built … Continued

When building a new home, it’s tempting to choose the lowest-priced option. On the surface, a cheaper build may look like a smart financial decision—but over time, it often becomes one of the most expensive mistakes homeowners make. From constant repairs to higher energy bills and reduced resale value, cheap construction can cost far more … Continued

Why Builder Transparency Matters More Than Ever in 2026 In today’s housing market, building a new home is one of the biggest financial decisions a family or investor will ever make. As construction costs rise, timelines tighten, and buyers become more informed, one factor has become non-negotiable: builder transparency. In 2026, homeowners are no longer … Continued

Memphis is entering one of its strongest growth phases in decades — and the surge in new construction homes is proving it. With thousands of new residents arriving each year, expanding job opportunities, and buyers demanding modern, energy-efficient homes, Memphis has quickly become one of the top new-build markets in the U.S. For homeowners and … Continued

Real estate investors entering 2026 are facing a marketplace that’s shifting rapidly. From labor shortages to new material standards and updated renovation codes, rehab costs in 2026 look very different compared to just a few years ago. Whether you’re a BRRRR investor, a fix-and-flip buyer, or an out-of-state landlord building a rental portfolio, understanding the … Continued

Why Smart Homeowners Choose Durability Over Short-Term Savings When building a new home, many people focus on upfront costs — but what truly matters is how your home performs over the long run. The materials used during construction determine how durable, efficient, and low-maintenance your home will be for decades to come. At HomeKeyBuilders, we … Continued

When building a new home, most buyers focus on floor plans, color palettes, and interior design.But one factor influences your home’s comfort, durability, value, and long-term cost more than anything else: 👉 The quality of materials used during construction. High-quality materials don’t just make your home look better — they significantly reduce future repairs, maintenance … Continued

In today’s unpredictable real estate market, homeowners often face the dilemma of selling quickly versus getting the best price. Traditional listings can take months, attract uncertain buyers, and come with unexpected costs. This is where Homekey Builders is changing the game, offering smart sellers a streamlined path to fast, fair sales. Why Sellers Are Seeking … Continued

Building your first home is an exciting milestone — but it can also feel intimidating if you don’t know where to start. From budgeting to designing the layout to making hundreds of small decisions, the journey can quickly become overwhelming. At Home Key Builders, we simplify the entire process so first-time homebuyers can enjoy the … Continued

A Complete Guide to Making a Confident, Stress-Free Decision in 2025 Building a new home is one of the biggest investments you’ll ever make — and choosing the right builder is the decision that determines quality, timelines, costs, and your overall experience. The right builder will bring your vision to life beautifully.The wrong builder can … Continued

The way families live, work, and interact inside their homes has changed dramatically — and so have the floorplans developers are building. In 2026, modern buyers aren’t just looking for square footage. They want flexibility, efficiency, connection, and comfort—all wrapped in smart, future-ready layouts designed for everyday living. At Homekey Builders, we’ve seen firsthand how … Continued

Creating a luxurious home doesn’t always require a luxury budget. With smart design choices, affordable upgrades, and a focus on high-impact details, you can transform any space into a refined, upscale environment. Whether you’re renovating, preparing to build with Home Key Builders, or refreshing your current home, you can achieve a premium look without overspending. … Continued